Apple Under Siege

[Note:  This item comes from reader Monty Solomon.  DLH]

From: Monty Solomon <>
Subject: Apple Under Siege
Date: November 4, 2013 at 8:16:20 AM PST

Apple Under Siege

Oct 6, 2013
By Jean-Louis Gassée
Monday Note

Two years after Steve Jobs left us, Apple now wears Tim Cook’s
imprint and, for all the doubt and perpetual doomsaying, seems to
wear it well. One even comes to wonder if the Cassandras aren’t in
fact doing Apple a vital favor.

Last Friday, Tim Cook issued a somber remembrance to Apple employees:

Tomorrow marks the second anniversary of Steve’s death. I hope
everyone will reflect on what he meant to all of us and to the world.
Steve was an amazing human being and left the world a better place. I
think of him often and find enormous strength in memories of his
friendship, vision and leadership. He left behind a company that only
he could have built and his spirit will forever be the foundation of
Apple. We will continue to honor his memory by dedicating ourselves
to the work he loved so much. There is no higher tribute to his
memory. I know that he would be proud of all of you.

I am one of the many who are in Steve’s debt and I miss him greatly.
I consider him the greatest creator and editor of products this
industry has ever known, and am awed by how he managed the most
successful transformation of a company – and of himself – we’ve ever
seen. I watched his career from its very beginning, I was fortunate
to have worked with him, and I thoroughly enjoyed agreeing and
disagreeing with him.

I tried to convey this in an October 9th, 2011 Monday Note titled Too
Soon. I just re-read it and hope you’ll take the time to do the same.
You’ll read words of dissent by Richard Stallman and Hamilton Nolan,
but you’ll mostly find praise by Barack Obama, John Stewart,
Nicholson Baker in the New Yorker, and this elegant image by Jonathan

Two years later, we can look at Apple under Tim Cook’s leadership.
These haven’t been an easy twenty-four months: Company shares have
gone on a wild ride, execs have been shown the door, there was the
Maps embarrassment and apology, and there has been a product drought
for most of the last fiscal year (ending in September).

All of this has provided fodder for the Fox Newsstands of the Web,
for netwalkers seeking pageviews. The main theme is simple and
prurient, hence its power: Without Steve, Apple is on the decline.
The variations range from the lack of innovation – Where’s the Apple
TV?, the iWatch?, the next Big Thing? – to The Decline of The Brand,
Android Is Winning, and Everything Will Be Commoditized.



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