Facebook, Google, Twitter et al need to be champions for media literacyBy Dan Gillmor
Nov 16 2016
Sorry, but I don’t want Facebook to be the arbiter of what’s true. Nor do I want Google — or Twitter or any other hyper-centralized technology platform — to be the arbiter of what’s true.
But I’m glad to see platform companies at least acknowledging their role in helping spread a colossal amount of misinformation and lying propaganda. Facebook and Google have intervened in small ways, including a vow not let fake news sites make money using their advertising systems.
While I strongly believe Facebook should hire some human editors to downgrade deceit — the algorithm-only approach has visibly failed — I’m leery of pushing them a lot further down a path we may all regret. But there are specific, positive steps they can take that don’t put them in the dangerous — for us as well as them — position of being the editors of the Internet, which too many people seem to be demanding right now.
What are those positive steps? In a nutshell, help their users upgrade themselves.
They can help their users develop skills that are absolutely essential: namely how to be critical thinkers in an age of nearly infinite information sources — how to evaluate and act on information when so much of what we see is wrong, deceitful, or even dangerous. Critical thinking means, in this context, media literacy.
What is media literacy? From my perspective, it’s the idea that people should not be passive consumers of media, but active users who understand and rely on key principles and tactics.
Among them: When we are reading (in the broadest sense of the work, to include listening, watching, etc.) we have to be relentlessly skeptical of everything. But not equally skeptical of everything; we have to use judgment. We have to ask our own questions, and range widely in our reading — especially to places where are biases will be challenged. We have to understand how media work, and how others use media to persuade and manipulate us. And we have to learn to adopt what I call a “slow news” approach to everything — to wait before we believe any so-called “breaking news” that crosses our screens.
But even active consumption is not enough in a world of democratized media. We aren’t literate unless we’re also creators. And when we’re doing that — whether it’s by sharing a post on Facebook, writing in a blog, or starting a website or podcast or video series — we have to bring the consumer principles to the table and add some more. They add up to being honorable.