Messaging Is The One Thing People Do More Than Anything Else On Their Phone
By Peter Schroeder
Jan 7 2017
“This is where it’s happening and it’s a once in a generation opportunity to build it.” — David Marcus, VP of messaging products at Facebook
Ever wonder what those damn kids are doing on their phones all the time? Chances are, they are probably sending messages to all their friends.
Don’t believe me? According to Facebook, people sent 63 billion WhatsApp messages on New Year’s Eve. Oh yeah, they are definitely messaging.
The appeal of messaging isn’t hard to understand. There has always been a fear of face-to-face communication with people outside of your ‘inner circle’. Messaging apps have removed the face-to-face fear people have, by allowing them to think about, customize, and perfect messages before sending them.
Not to mention, apps like Snapchat make it entertaining to send messages! People flock to new messaging apps because they are always looking for a new way to communicate with their friends.
Messaging apps like Snapchat center around personal messages. These P2P (peer-to-peer) messages are what people are looking for. The people who use apps like Snapchat realize social media has been flooded by generalization, solicitation, and propaganda.
Though Snapchat and other messaging apps center around P2P, they also give you the option to share your messages to all of your friends through their ‘Stories’ feature. These options give people the perfect balance of personalized messaging and mass sharing.
When one falls, another rises.
The downfall of social media is what has lead to the meteoric rise in messaging. As people migrate away from social media, they are picking up messaging apps.
Much like in the United States, China is seeing the same trend with their super app WeChat. The transition to messaging is happening on a global scale.
To most people’s surprise, messaging apps have surpassed social media in active users. In reality, people are beginning to transition away from email, look to use encrypted communication methods, and express themselves creatively through their messages.