The media’s war on Trump is destined to fail. Why can’t it see that?

The media’s war on Trump is destined to fail. Why can’t it see that?
The news media needs to win its war with Trump, and urgently so. But the goal should be more than just reestablishing the old rules of legitimacy
By Thomas Frank
Jul 21 2017
https://www.theguardian.com/commentisfree/2017/jul/21/media-war-trump-destined-fail

These are the worst of times for the American news media, but they are also the best. The newspaper industry as a whole has been dying slowly for years, as the pathetic tale of the once-mighty Chicago Tribune reminds us. But for the handful of well funded journalistic enterprises that survive, the Trump era is turning out to be a “golden age” – a time of high purpose and moral vindication.

The people of the respectable east coast press loathe the president with an amazing unanimity. They are obsessed with documenting his bad taste, with finding faults in his stupid tweets, with nailing him and his associates for this Russian scandal and that one. They outwit the simple-minded billionaire. They find the devastating scoops. The op-ed pages come to resemble Democratic fundraising pitches. The news sections are all Trump all the time. They have gone ballistic so many times the public now yawns when it sees their rockets lifting off.

A recent Alternet article I read was composed of nothing but mean quotes about Trump, some of them literary and high-flown, some of them low-down and cruel, most of them drawn from the mainstream media and all of them hilarious. As I write this, four of the five most-read stories on the Washington Post website are about Trump; indeed (if memory serves), he has dominated this particular metric for at least a year.

And why not? Trump certainly has it coming. He is obviously incompetent, innocent of the most basic knowledge about how government functions. His views are repugnant. His advisers are fools. He appears to be dallying with obviously dangerous forces. And thanks to the wipeout of the Democratic party, there is no really powerful institutional check on the president’s power, which means that the press must step up.

But there’s something wrong with it all.

The news media’s alarms about Trump have been shrieking at high C for more than a year. It was in January of 2016 that the Huffington Post began appending a denunciation of Trump as a “serial liar, rampant xenophobe, racist, birther and bully” to every single story about the man. It was last August that the New York Times published an essay approving of the profession’s collective understanding of Trump as a political mutation – an unacceptable deviation from the two-party norm – that journalists must cleanse from the political mainstream.

It hasn’t worked. They correct and denounce; they cluck and deride and Trump seems to bask in it. He reflects this incredible outpouring of disapprobation right back at the press itself. The old “liberal bias” critique, a minor deity in the pantheon of Republican paranoia since the days of Trump’s hero Richard Nixon, has been elevated to first place. Trump and company now use it to explain everything. And the news media’s reputation sinks lower and lower as they advance into their golden age.

[snip]

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